The label is all about expressing the ongoing need to release material, from talented local & international artists, that would possibly never find a way to getting published. The sound is electronic; definitely. The tempo varies. All good things thrown in. This Side Music has two divisions. Up & Down. This Side Up will host sounds created with the dancefloor in mind. It may be tech house, electro, techno, deep house, breakbeat or whatever sounds interesting to our ears. This Side Down will be the playground for more quirky, off-beat, imaginative or moody sounds. Dub, electronica, idm, ambient and even oriental sl-eazy listening are the tastes we are after, aiming to present the most interesting of a repertoire.

Our goal is to promote people that make music with a soul, not with a mainstream concept in mind. We are looking for persons who find our project interesting and believe that can contribute to it. Above all is the spirit of a community on ...this side.

We also like specials. From time to time, cd-compilations will be issued, and promos will be sent out.